{"id":3680,"date":"2017-07-20T23:21:03","date_gmt":"2017-07-20T14:21:03","guid":{"rendered":"https:\/\/lxr.co.jp\/blog\/?p=3680"},"modified":"2025-02-15T22:35:01","modified_gmt":"2025-02-15T13:35:01","slug":"%e4%b8%ad%e5%9b%bd%e4%ba%ba%e3%81%aesns%e3%81%8c%e7%99%ba%e4%bf%a1%e3%81%99%e3%82%8b%e5%8f%a3%e3%82%b3%e3%83%9f%e3%81%ae%e5%bd%b1%e9%9f%bf%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/lxr.co.jp\/blog\/3680\/","title":{"rendered":"\u4e2d\u56fd\u4eba\u306eSNS\u304c\u767a\u4fe1\u3059\u308b\u53e3\u30b3\u30df\u306e\u5f71\u97ff\u529b"},"content":{"rendered":"

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\n\u8ab0\u304b\u304c\u65e5\u672c\u306b\u884c\u3063\u305f\u3089\u3001SNS\u3067\u30e1\u30f3\u30d0\u30fc\u306b\u5831\u544a\u3057\u3066\u6709\u76ca\u306a\u60c5\u5831\u3092\u5171\u6709\u3057\u3001\u3055\u3089\u306b\u62e1\u6563\u3057\u307e\u3059\u3002\u3053\u306e\u884c\u52d5\u306f\u65c5\u884c\u306e\u6e96\u5099\u6bb5\u968e\u304b\u3089\u59cb\u307e\u308a\u3001\u65c5\u884c\u4e2d\u306b\u306fSNS\u3067\u60c5\u5831\u3092\u53ce\u96c6\u3057\u767a\u4fe1\u3082\u3057\u307e\u3059\u3002\u5e30\u56fd\u3057\u305f\u3089\u65e5\u672c\u3067\u306e\u4f53\u9a13\u3084\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5171\u6709\u3057\u3001SNS\u306b\u53e3\u30b3\u30df\u60c5\u5831\u304c\u84c4\u7a4d\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u84c4\u7a4d\u3055\u308c\u305f\u60c5\u5831\u304c\u4ed6\u306e\u4eba\u306b\u691c\u7d22\u3055\u308c\u308b\u3068\u3044\u3046\u30b5\u30a4\u30af\u30eb\u304c\u4e2d\u56fd\u4eba\u65c5\u884c\u8005\u9593\u3067\u6210\u7acb\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u4e2d\u56fd\u4eba\u306f\u8907\u6570\u306e\u570f\u5b50\u306b\u6240\u5c5e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u53e3\u30b3\u30df\u304c\u5f71\u97ff\u529b\u3092\u6301\u3064\u80cc\u666f\u3000\u5f71\u97ff\u529b\u304c\u7d76\u5927\u306a\u300cKOL\u300d\u3068\u306f<\/h3>\n

KOL\uff08 Key Opinion Leader\uff09\u3068\u306f\u3001\u30cd\u30c3\u30c8\u4e0a\u3067\u591a\u304f\u306e\u30d5\u30a1\u30f3\u306b\u652f\u6301\u3055\u308c\u3066\u3044\u3066\u5f71\u97ff\u529b\u304c\u5927\u304d\u3044\u30d6\u30ed\u30ac\u30fc\u306e\u3053\u3068\u3067\u4e2d\u56fd\u3067\u6700\u5927\u7d1a\u306eSNS\u300cWeibo\uff08\u5fae\u535a\uff09\u300d\u306bKOL\u306f\u591a\u304f\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u56fd\u4eba\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u6642\u306e\u5224\u65ad\u57fa\u6e96\u306f\u3001\u53e3\u30b3\u30df\u3092\u6700\u91cd\u8981\u8996\u3057\u307e\u3059\u3002\u524d\u8ff0\u306e\u3088\u3046\u306b\u4f01\u696d\u304c\u767a\u4fe1\u3057\u305f\u60c5\u5831\u306f\u4fe1\u7528\u3057\u3066\u3044\u307e\u305b\u3093\u3002SNS\u306b\u767a\u4fe1\u3057\u3066\u3044\u308b\u5546\u54c1\u306e\u53e3\u30b3\u30df\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u6d88\u8cbb\u884c\u52d5\u306b\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\u306e\u53e3\u30b3\u30df\u3082\u5f71\u97ff\u304c\u3042\u308a\u307e\u3059\u304c\u3001KOL\u304c\u767a\u4fe1\u3057\u305f\u60c5\u5831\u306f\u4fe1\u983c\u5ea6\u304c\u9ad8\u304f\u3001\u5f71\u97ff\u3082\u5927\u304d\u304f\u306a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u306b\u5f37\u529b\u306b\u50cd\u304d\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5065\u5eb7\u98df\u54c1\u3084\u5316\u7ca7\u54c1\u306a\u3069\u306f\u4e2d\u56fd\u306e\u6cd5\u5f8b\u306b\u3088\u308a\u3001\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u304c\u56f0\u96e3\u306a\u3053\u3068\u304c\u3042\u308a\u3001\u5546\u54c1\u306e\u77e5\u540d\u5ea6\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u30cd\u30c3\u30c8\u4e0a\u306e\u53e3\u30b3\u30df\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001KOL\u304b\u3089\u767a\u4fe1\u3055\u308c\u305f\u60c5\u5831\u304c\u53e3\u30b3\u30df\u306e\u5f15\u304d\u91d1\u306b\u306a\u308a\u5546\u54c1\u306e\u8a8d\u77e5\u62e1\u5927\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u8a2a\u65e5\u4e2d\u56fd\u4eba\u304c\u51fa\u767a\u524d\u306b\u5165\u624b\u3057\u305f\u60c5\u5831\u3067\u6709\u52b9\u3060\u3063\u305f\u3082\u306e\u306f\u3001\u500b\u4eba\u306e\u30d6\u30ed\u30b0\u304c29\uff05\u3067\u4e00\u756a\u591a\u304f\u3001\u4ee5\u4e0b\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u304c14\uff05\u3001SNS\u304c13\uff05\u3068\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002
\n\u65e5\u672c\u306e\u5546\u54c1\u3092\u4e2d\u56fd\u306b\u5411\u3051\u3066PR\u3092\u884c\u3046\u65b9\u6cd5\u3068\u3057\u3066\u3082KOL\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3001\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u5ba3\u4f1d\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002
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