{"id":10326,"date":"2024-10-09T11:11:44","date_gmt":"2024-10-09T02:11:44","guid":{"rendered":"https:\/\/lxr.co.jp\/blog\/?p=10326"},"modified":"2025-02-15T22:32:04","modified_gmt":"2025-02-15T13:32:04","slug":"%e4%b8%ad%e5%9b%bde%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%82%b5%e3%82%a4%e3%83%88%e6%88%90%e5%8a%9f%e3%81%ae%e7%90%86%e7%94%b1%ef%bc%9a%e4%b8%96%e7%95%8c%e3%83%88%e3%83%83%e3%83%97%e3%82%b7%e3%82%a7","status":"publish","type":"post","link":"https:\/\/lxr.co.jp\/blog\/10326\/","title":{"rendered":"\u4e2d\u56fdE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u6210\u529f\u306e\u7406\u7531\uff1a\u4e16\u754c\u30c8\u30c3\u30d7\u30b7\u30a7\u30a2\u3092\u8a87\u308b\u4e2d\u56fdEC\u5e02\u5834\u306e\u88cf\u5074"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u3000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3000<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3000<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u56fd\u306eE\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306e\u6025\u6210\u9577<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306eE\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u3001\u3053\u3053\u6570\u5e74\u3067\u9a5a\u7570\u7684\u306a\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3068\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306e\u666e\u53ca\u304c\u5e02\u5834\u306e\u62e1\u5927\u3092\u4fc3\u9032\u3057\u307e\u3057\u305f\u30022022\u5e74\u6642\u70b9\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u306f75.6%\u306b\u9054\u3057\u3001\u90fd\u5e02\u90e8\u3060\u3051\u3067\u306a\u304f\u8fb2\u6751\u90e8\u307e\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u5229\u7528\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u653f\u5e9c\u4e3b\u5c0e\u306e\u300c\u6751\u6751\u901a\u300d\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3088\u308a\u3001\u8fb2\u6751\u90e8\u3078\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30a4\u30f3\u30d5\u30e9\u304c\u6574\u5099\u3055\u308c\u3001\u5730\u65b9\u3067\u3082EC\u306e\u5229\u7528\u304c\u52a0\u901f\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u305f\u8cfc\u8cb7\u304c\u4e2d\u56fd\u5168\u571f\u3067\u4e00\u822c\u7684\u3068\u306a\u308a\u3001\u90fd\u5e02\u3068\u5730\u65b9\u306e\u6d88\u8cbb\u683c\u5dee\u304c\u7e2e\u5c0f\u3057\u3001EC\u5e02\u5834\u306e\u3055\u3089\u306a\u308b\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u3068\u30a4\u30f3\u30d5\u30e9\u306e\u6574\u5099<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u653f\u5e9c\u306f\u3001\u5730\u65b9\u90e8\u306b\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5e83\u3081\u308b\u305f\u3081\u306b\u5927\u898f\u6a21\u306a\u30a4\u30f3\u30d5\u30e9\u6295\u8cc7\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u90fd\u5e02\u3060\u3051\u3067\u306a\u304f\u8fb2\u6751\u90e8\u306e\u6d88\u8cbb\u8005\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3044\u307e\u3057\u305f\u30022022\u5e74\u306e\u8abf\u67fb\u3067\u306f\u3001\u4e2d\u56fd\u56fd\u5185\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u8005\u6570\u306f10\u5104\u4eba\u3092\u8d85\u3048\u3001\u7279\u306b\u8fb2\u6751\u90e8\u3067\u306e\u666e\u53ca\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u6025\u901f\u306a\u666e\u53ca\u304c\u3001\u5730\u65b9\u90e8\u3067\u3082EC\u5229\u7528\u3092\u4fc3\u9032\u3057\u3001\u4e2d\u56fd\u5168\u571f\u3067\u306e\u5e02\u5834\u62e1\u5927\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u200b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u306e\u666e\u53ca\u3068\u5f71\u97ff<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u3067\u306f\u3001WeChat Pay\u3084Alipay\u3068\u3044\u3063\u305f\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u304c\u5e83\u304f\u666e\u53ca\u3057\u3066\u304a\u308a\u3001EC\u5e02\u5834\u306e\u6210\u9577\u3092\u5927\u304d\u304f\u652f\u3048\u3066\u3044\u307e\u3059\u3002\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u3088\u308a\u7c21\u5358\u304b\u3064\u8fc5\u901f\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u8cfc\u8cb7\u4f53\u9a13\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u65e5\u5e38\u751f\u6d3b\u3067\u3082\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u304c\u6d78\u900f\u3057\u3066\u304a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u3001\u7169\u96d1\u306a\u624b\u7d9a\u304d\u3092\u7d4c\u305a\u306b\u7c21\u5358\u306b\u6c7a\u6e08\u304c\u5b8c\u4e86\u3067\u304d\u308b\u3053\u3068\u304c\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3068KOL\u306e\u5f71\u97ff\u529b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u5e74\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u304c\u4e2d\u56fd\u306eEC\u5e02\u5834\u3067\u6025\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002KOL\uff08Key Opinion Leader\uff09\u3068\u547c\u3070\u308c\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u901a\u3058\u3066\u5546\u54c1\u3092\u7d39\u4ecb\u3057\u3001\u305d\u306e\u5834\u3067\u6d88\u8cbb\u8005\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u5f62\u5f0f\u304c\u4eba\u6c17\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u5546\u54c1\u306e\u54c1\u8cea\u3084\u4f7f\u7528\u611f\u3092\u8996\u8074\u8005\u306b\u76f4\u63a5\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7279\u306b\u9ad8\u984d\u5546\u54c1\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30b3\u30b9\u30e1\u306a\u3069\u306e\u5206\u91ce\u3067\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u30022020\u5e74\u306b\u306f\u3001\u4e2d\u56fd\u56fd\u5185\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u304c\u6025\u62e1\u5927\u3057\u3001\u3053\u308c\u306b\u3088\u308a\u65b0\u3057\u3044EC\u306e\u5f62\u304c\u78ba\u7acb\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u200b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u56fd\u7279\u6709\u306eEC\u30c8\u30ec\u30f3\u30c9\u3068\u6226\u7565<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306eE\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u3001\u72ec\u81ea\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u6226\u7565\u306b\u652f\u3048\u3089\u308c\u3066\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u300111\u670811\u65e5\u306e\u300c\u72ec\u8eab\u306e\u65e5\uff08\u30c0\u30d6\u30eb\u30a4\u30ec\u30d6\u30f3\uff09\u300d\u306b\u4ee3\u8868\u3055\u308c\u308b\u5927\u898f\u6a21\u306a\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\u3084\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u5e02\u5834\u62e1\u5927\u306e\u8981\u56e0\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u62fc\u591a\u591a\u3084\u4eac\u6771\u306a\u3069\u306e\u65b0\u8208\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3082\u3001\u4f4e\u4fa1\u683c\u6226\u7565\u3084\u7269\u6d41\u30b5\u30fc\u30d3\u30b9\u3092\u5f37\u5316\u3057\u3001\u591a\u69d8\u306a\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u200b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c0\u30d6\u30eb\u30a4\u30ec\u30d6\u30f3\uff08\u72ec\u8eab\u306e\u65e5\uff09\u306e\u5f71\u97ff<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bce\u5e7411\u670811\u65e5\u306b\u958b\u50ac\u3055\u308c\u308b\u300c\u30c0\u30d6\u30eb\u30a4\u30ec\u30d6\u30f3\uff08\u72ec\u8eab\u306e\u65e5\uff09\u300d\u306f\u3001\u4e2d\u56fd\u306eEC\u5e02\u5834\u3067\u6700\u5927\u306e\u30bb\u30fc\u30eb\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002\u3053\u306e\u65e5\u306f\u3001\u30a2\u30ea\u30d0\u30d0\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u591a\u304f\u306e\u5927\u624bEC\u30b5\u30a4\u30c8\u304c\u5927\u898f\u6a21\u306a\u30bb\u30fc\u30eb\u3092\u5b9f\u65bd\u3057\u30011\u65e5\u3067\u6570\u5146\u5186\u898f\u6a21\u306e\u58f2\u4e0a\u3092\u8a18\u9332\u3057\u307e\u3059\u3002\u7279\u306b\u30012019\u5e74\u306b\u306f\u7d044\u51465,000\u5104\u5186\u30012021\u5e74\u306b\u306f9\u5146\u5186\u3092\u8d85\u3048\u308b\u6d41\u901a\u7dcf\u984d\u304c\u5831\u544a\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u4e2d\u56fd\u306eEC\u5e02\u5834\u3092\u727d\u5f15\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30c0\u30d6\u30eb\u30a4\u30ec\u30d6\u30f3\u306e\u6210\u529f\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u5f15\u304d\u51fa\u3057\u3001EC\u5e02\u5834\u5168\u4f53\u306e\u6210\u9577\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u200b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u793e\u4f1a\u3068OMO\u6226\u7565<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306f\u300c\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u793e\u4f1a\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u901a\u3058\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002OMO\uff08Online-Merge-Offline\uff09\u6226\u7565\u304c\u9032\u3093\u3067\u304a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u304c\u9032\u3093\u3067\u3044\u308b\u70b9\u3082\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u3067\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3063\u3066\u305d\u306e\u5834\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6ce8\u6587\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308b\u3068\u3044\u3063\u305f\u6d88\u8cbb\u884c\u52d5\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u6d88\u8cbb\u8005\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u3001EC\u5e02\u5834\u306e\u62e1\u5927\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b0\u8208\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6210\u529f\u4f8b\uff08\u62fc\u591a\u591a\u3001\u4eac\u6771\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u62fc\u591a\u591a\uff08Pinduoduo\uff09\u3084\u4eac\u6771\uff08JD.com\uff09\u306f\u3001\u4e2d\u56fd\u306eEC\u5e02\u5834\u3067\u6025\u901f\u306b\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u65b0\u8208\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u62fc\u591a\u591a\u306f\u3001\u5171\u540c\u8cfc\u5165\u306b\u3088\u308b\u4f4e\u4fa1\u683c\u6226\u7565\u3067\u6025\u6210\u9577\u3092\u9042\u3052\u3001\u77ed\u671f\u9593\u3067\u6570\u5104\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u4eac\u6771\u306f\u7269\u6d41\u30a4\u30f3\u30d5\u30e9\u306e\u5f37\u5316\u306b\u3088\u308a\u3001\u8fc5\u901f\u306a\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u5f97\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u30e6\u30cb\u30fc\u30af\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u5e02\u5834\u3067\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u200b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u306e\u305f\u3081\u306e\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306eEC\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u54c1\u8cea\u7ba1\u7406\u3001\u9867\u5ba2\u5bfe\u5fdc\u3001\u305d\u3057\u3066\u7269\u6d41\u306e\u52b9\u7387\u5316\u304c\u91cd\u8981\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u8fc5\u901f\u306a\u914d\u9001\u3084\u4fe1\u983c\u3067\u304d\u308b\u54c1\u8cea\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u4f01\u696d\u304c\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u8d8a\u5883EC\u306e\u5206\u91ce\u306b\u304a\u3044\u3066\u306f\u3001\u6b63\u898f\u54c1\u306e\u53d6\u308a\u6271\u3044\u3084\u914d\u9001\u306e\u8fc5\u901f\u3055\u304c\u7279\u306b\u91cd\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u4fe1\u983c\u69cb\u7bc9\u304c\u91cd\u8981\u306a\u8ab2\u984c\u3067\u3042\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4fe1\u983c\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4fe1\u983c\u6027\u3068\u54c1\u8cea\u306e\u4fdd\u8a3c\uff08\u6b63\u898f\u54c1\u306e\u53d6\u308a\u6271\u3044\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u5e02\u5834\u3067\u306f\u3001\u6a21\u9020\u54c1\u306e\u6d41\u901a\u304c\u4f9d\u7136\u3068\u3057\u3066\u554f\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u6b63\u898f\u54c1\u306e\u53d6\u308a\u6271\u3044\u3084\u54c1\u8cea\u4fdd\u8a3c\u306f\u7279\u306b\u91cd\u8981\u3067\u3059\u3002\u5929\u732b\uff08Tmall\uff09\u3084\u4eac\u6771\uff08JD.com\uff09\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u6b63\u898f\u54c1\u306e\u307f\u3092\u6271\u3046\u3053\u3068\u3067\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3057\u3001\u5927\u624bEC\u30e2\u30fc\u30eb\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u5b89\u5fc3\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u3001EC\u5e02\u5834\u5168\u4f53\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u65e5\u672c\u4f01\u696d\u304c\u8d8a\u5883EC\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u540c\u69d8\u306b\u6b63\u898f\u54c1\u3092\u63d0\u4f9b\u3057\u3001\u54c1\u8cea\u4fdd\u8a3c\u3092\u5f37\u8abf\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u200b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u3068\u8fc5\u901f\u306a\u914d\u9001\u30b7\u30b9\u30c6\u30e0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eac\u6771\uff08JD.com\uff09\u306a\u3069\u306e\u5927\u624bEC\u30b5\u30a4\u30c8\u306f\u3001\u81ea\u793e\u3067\u5f37\u529b\u306a\u7269\u6d41\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3057\u3001\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306a\u914d\u9001\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u4e2d\u56fd\u5e02\u5834\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u8fc5\u901f\u306a\u914d\u9001\u3092\u6c42\u3081\u308b\u50be\u5411\u304c\u5f37\u304f\u3001\u6ce8\u6587\u304b\u3089\u6570\u6642\u9593\u4ee5\u5185\u306b\u5546\u54c1\u304c\u5c4a\u304f\u30b5\u30fc\u30d3\u30b9\u306f\u975e\u5e38\u306b\u9ad8\u3044\u8a55\u4fa1\u3092\u5f97\u3066\u3044\u307e\u3059\u3002\u4eac\u6771\u306f\u30012017\u5e74\u306b\u4e16\u754c\u521d\u3068\u306a\u308b\u30c9\u30ed\u30fc\u30f3\u914d\u9001\u3092\u5c0e\u5165\u3057\u3001\u5c71\u5cb3\u5730\u5e2f\u3084\u4ea4\u901a\u306e\u4e0d\u4fbf\u306a\u5730\u57df\u3078\u306e\u914d\u9001\u3082\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u90fd\u5e02\u90e8\u3060\u3051\u3067\u306a\u304f\u3001\u5730\u65b9\u3067\u3082\u9ad8\u54c1\u8cea\u306a\u7269\u6d41\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u200b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u4eac\u6771\u306e\u7269\u6d41\u6226\u7565\u306b\u306f\u3001\u72ec\u81ea\u306e\u5009\u5eab\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3084\u81ea\u52d5\u5316\u6280\u8853\u306e\u5c0e\u5165\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5546\u54c1\u5728\u5eab\u306e\u7ba1\u7406\u3084\u30d4\u30c3\u30ad\u30f3\u30b0\u4f5c\u696d\u304c\u52b9\u7387\u5316\u3055\u308c\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3059\u308b\u8fc5\u901f\u306a\u914d\u9001\u304c\u4fdd\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4eac\u6771\u306f\u7a4d\u6975\u7684\u306b\u914d\u9001\u30bb\u30f3\u30bf\u30fc\u306e\u5897\u8a2d\u3092\u884c\u3044\u3001\u5730\u57df\u3054\u3068\u306e\u914d\u9001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u540c\u65e5\u914d\u9001\u3084\u7fcc\u65e5\u914d\u9001\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u6d88\u8cbb\u8005\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u306b\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EC\u30e2\u30fc\u30eb\u306e\u67d4\u8edf\u306a\u5bfe\u5fdc\u3068\u56fd\u969b\u5e02\u5834\u3078\u306e\u9032\u51fa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306e\u4e3b\u8981\u306aEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308b\u5929\u732b\uff08Tmall\uff09\u3084\u4eac\u6771\uff08JD.com\uff09\u306f\u3001\u67d4\u8edf\u306a\u5bfe\u5fdc\u3068\u56fd\u969b\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u7a4d\u6975\u7684\u306b\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u8d8a\u5883EC\u306e\u5206\u91ce\u3067\u65e5\u672c\u4f01\u696d\u3084\u4ed6\u56fd\u306e\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u74b0\u5883\u3092\u6574\u3048\u3066\u3044\u307e\u3059\u3002\u5929\u732b\u306f\u65e5\u672c\u4f01\u696d\u5411\u3051\u306b\u300cTmall\u30b8\u30e3\u30d1\u30f3\u300d\u3092\u8a2d\u7acb\u3057\u3001\u51fa\u5e97\u3084\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u5f37\u5316\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306b\u3088\u308a\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u62e1\u5927\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001\u4eac\u6771\u3082\u8d8a\u5883EC\u3092\u901a\u3058\u3066\u6d77\u5916\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u30022017\u5e74\u306b\u306fShopify\u3068\u63d0\u643a\u3057\u3001\u8d8a\u5883EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u62e1\u5145\u3092\u56f3\u308a\u3001\u6d77\u5916\u4f01\u696d\u304c\u4eac\u6771\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3066\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u5546\u54c1\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u56fd\u969b\u5e02\u5834\u3068\u4e2d\u56fd\u56fd\u5185\u5e02\u5834\u306e\u6a4b\u6e21\u3057\u5f79\u3092\u679c\u305f\u3057\u3001\u3055\u3089\u306a\u308b\u6210\u9577\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306eE\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u306e\u6d78\u900f\u3001\u305d\u3057\u3066\u7269\u6d41\u306e\u9032\u5316\u306b\u3088\u3063\u3066\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u4eac\u6771\u306e\u3088\u3046\u306a\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u8fc5\u901f\u306a\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u5929\u732b\u306e\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u6b63\u898f\u54c1\u4fdd\u8a3c\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3001\u4f01\u696d\u306e\u6210\u9577\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3082\u3001\u4e2d\u56fd\u5e02\u5834\u306f\u8d8a\u5883EC\u306e\u5206\u91ce\u3067\u3055\u3089\u306a\u308b\u62e1\u5927\u304c\u671f\u5f85\u3055\u308c\u3066\u304a\u308a\u3001\u56fd\u969b\u4f01\u696d\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e2d\u56fdEC\u5e02\u5834\u306e\u4eca\u5f8c\u306e\u5c55\u671b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5f8c\u3001\u4e2d\u56fd\u306eEC\u5e02\u5834\u306f\u3055\u3089\u306a\u308b\u6210\u9577\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3084KOL\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u5316\u304c\u9375\u3068\u306a\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u5730\u65b9\u5e02\u5834\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u9032\u3080\u4e2d\u3001\u6d88\u8cbb\u8005\u5c64\u306e\u62e1\u5927\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5730\u65b9\u8fb2\u6751\u90e8\u307e\u3067EC\u304c\u6d78\u900f\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u5e02\u5834\u306e\u958b\u62d3\u304c\u9032\u3080\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8d8a\u5883EC\u306e\u53ef\u80fd\u6027<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d8a\u5883EC\u306f\u3001\u4e2d\u56fd\u56fd\u5185\u3060\u3051\u3067\u306a\u304f\u3001\u6d77\u5916\u5e02\u5834\u3068\u306e\u53d6\u5f15\u306b\u3082\u5927\u304d\u306a\u53ef\u80fd\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u5929\u732b\uff08Tmall\uff09\u3084\u4eac\u6771\uff08JD.com\uff09\u3068\u3044\u3063\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3001\u4e2d\u56fd\u5e02\u5834\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u306a\u3063\u3066\u304a\u308a\u3001\u8d8a\u5883EC\u306f\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u6d77\u5916\u5e02\u5834\u3068\u306e\u6a4b\u6e21\u3057\u304c\u3055\u3089\u306b\u5f37\u5316\u3055\u308c\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e2d\u5c0f\u4f01\u696d\u304c\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u306eEC\u5e02\u5834\u3067\u4e2d\u5c0f\u4f01\u696d\u304c\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u54c1\u8cea\u4fdd\u8a3c\u3084\u8fc5\u901f\u306a\u9867\u5ba2\u5bfe\u5fdc\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001SNS\u3084\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u7684\u78ba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u3001\u88fd\u54c1\u306e\u4fe1\u983c\u6027\u3084\u8fc5\u901f\u306a\u914d\u9001\u3092\u91cd\u8996\u3059\u308b\u305f\u3081\u3001\u305d\u308c\u3089\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u6e96\u5099\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u3001KOL\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3082\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000 \u3000 \u3000 \u4e2d\u56fd\u306eE\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306e\u6025\u6210\u9577 \u4e2d\u56fd\u306eE\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u3001\u3053\u3053\u6570\u5e74\u3067\u9a5a\u7570\u7684\u306a\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3068\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306e\u666e\u53ca\u304c\u5e02\u5834\u306e\u62e1\u5927\u3092\u4fc3\u9032\u3057\u307e\u3057\u305f\u30022022\u5e74\u6642\u70b9\u3067\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u7387\u306f75 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","content-type":"","footnotes":""},"categories":[44,95],"tags":[],"class_list":["post-10326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oec","category-china-situation"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/posts\/10326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=10326"}],"version-history":[{"count":2,"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/posts\/10326\/revisions"}],"predecessor-version":[{"id":10330,"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/posts\/10326\/revisions\/10330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/media\/10328"}],"wp:attachment":[{"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=10326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=10326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lxr.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=10326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}